sumin choi
Graphic Design + Illustrations
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Branding

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LITA: Group of Companies

A parent company of the leading advanced aesthetics clinics that offer both surgical and non-surgical services for many Calgarians.

I was asked to develop an identity for company that owns many Calgary’s leading aesthetics services companies – such as LAB 11 and Calgary Institute of Plastic Surgery – that embodies excellence, quality and trustworthiness. The modern and sharp geometric logo with the use of negative space is a perfect combination of femininity and masculinity that appeals to their diverse clientele.

 
 
 
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The wordmark, inspired by iconic luxury brands, is bold, modern and timeless.

 
 
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WHAT I DID
Brand Development | Logo Design